To cultivate Cesar E. Chavez Drive as a destination for economic and cultural endeavors that combines an appreciation of the past while celebrating the present for future sustainability and engagement.
• Turn Cesar E. Chavez Drive into a Milwaukee Destination
• Create programming and art work that drives economic development
• Incorporate all ethnicities into long-term plan
• Improve public safety & change any perceptions
• Activate public spaces so they are an asset for the community